PPC Solutions

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Drive High-Quality Leads and Maximize ROI with Gradari's Expert PPC Solutions.

Case Study: Smart Ad Strategies

Boosting a Law Firm's Digital Marketing Performance

Our digital marketing agency restructured the ad campaigns for a law firm to maximize budget efficiency and data utilization. By structuring the campaigns correctly, reducing the number of broad and general keywords, and closely matching keywords to ads, we significantly improved ad performance within two months. These optimizations led to a 46% reduction in Cost per Lead, a 56% increase in Click-Through Rate (CTR), and a 50% decrease in Cost per Click (CPC).

-46%

Cost per Lead

+56%

Click Through Rate

-50%

Cost Per Click

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Case Study: High Conversion Success

Life Insurance Campaign Yields 60% Lead-to-Opportunity Rate

$36

Cost per Opportunity

81%+

Lead to Opportunity Rate

In launching a new campaign for a life insurance client we made strategic decisions to provided sufficient data for machine learning and AI optimizations, and an increased chance of success.

In just two weeks we generated 59 leads, with 48 progressing to opportunities, resulting in a remarkable 81% lead-to-opportunity rate. This performance translates to a cost per lead (CPL) of $29 and a cost per opportunity (CPO) of $36. With this foundation, we are setting the stage for a focus on prospects likely to become customers once these open deals start to close. This case study highlights the benefits of a focused campaign strategy and the power of data-driven optimization in achieving high-quality leads, opportunities, and customers.