Skip to main content
Certified Google Partner
Gradari
Paid Ads Intelligence

Insights that change
how you run ads.

Strategy, data, and hard lessons from running paid ads for lead generation businesses. So your next campaign starts smarter.

Written by practitionersNo filler contentActionable where it matters

Topics covered

9 articles

Google Ads
March 24, 2026

Why Your CRM Data Is the Most Valuable Asset in Your Ad Account

Most agencies optimize for clicks and form fills. The ones that actually move revenue optimize for closed deals. That starts with feeding your CRM data back into your ad platforms.

Kyle Rutledge
By Kyle Rutledge
Read article
Inverted pyramid diagram of the five stages of awareness in advertising — Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware — showing how ads start profitably at the bottom and scale upward
Digital MarketingAugust 25, 2025

Where Should I Advertise? A Strategic Guide for Business Leaders

“Where should I advertise?”

Kyle Rutledge
Kyle Rutledge
Read
Blog cover for article explaining why broad keywords in Google Ads can work for lead generation when offline conversion tracking and setup are done correctly.
Digital MarketingAugust 22, 2025

Broad Keywords in Google Ads: Why They Work (When Your Setup Isn’t Broken)

For years, PPC professionals have dismissed broad keywords as a waste of budget. The common advice has been simple: never use broad.

Kyle Rutledge
Kyle Rutledge
Read
Acquisition.com portfolio company marketing case study example from $100M Money Models launch.
Digital MarketingAugust 18, 2025

Acquisition.com Portfolio Company Marketing Case Study

When people hear Acquisition.com, they often think about Alex and Leila Hormozi and the impressive portfolio of companies they’ve scaled. But what many people are curious about is what Acquisition.com portfolio company marketing actually looks like in practice — and whether th…

Kyle Rutledge
Kyle Rutledge
Read
Banner image with text that says 'AI in Advertising Is Not Enough: 5 Reasons Campaigns Still Fail
Digital MarketingAugust 4, 2025

AI in Advertising Is Not Enough: 5 Reasons Campaigns Still Fail

With the rise of AI in advertising, many marketers are wondering: if artificial intelligence is managing everyone's campaigns, won't all ads eventually perform the same? It’s a valid question—and one that reveals a deeper truth about the evolving role of strategy in performanc…

Kyle Rutledge
Kyle Rutledge
Read
Comparison of Google Ads vs social ads for businesses
Customer JourneyApril 3, 2025

Google Ads vs Social Ads: Which Is Right for Your Business?

If you’re debating Google Ads vs social ads, you’re not alone. I hear this almost every week, and I’ve asked it myself.

Kyle Rutledge
Kyle Rutledge
Read
Running branded search campaigns for conversion
Digital MarketingMarch 17, 2025

Google Ads Brand Campaigns: 3 Reasons to Use Them

Google Ads brand campaigns involve bidding on keywords related to your own brand name. For example, my brand is Gradari. If I wanted to run a brand campaign I’d bid on terms like “Gradari,” “Gradari Performance Marketing,” or “Gradari PPC.” These campaigns will make sure that …

Kyle Rutledge
Kyle Rutledge
Read
Thank You page on a laptop
Customer JourneyDecember 31, 2024

Thank You Page Optimization: Boost Lead Conversion Rates

Most marketers focus on ads, landing pages, and forms—but skip one of the biggest opportunities: thank you page optimization. Your thank you page isn’t just a polite confirmation—it’s a powerful step that can increase lead conversion rates when done right.

Kyle Rutledge
Kyle Rutledge
Read
Google Ads click fraud prevention examples
Digital MarketingDecember 30, 2024

Google Ads Click Fraud Prevention: Save 15–30% of Your Ad Budget

Many advertisers struggle to maximize their Google Ads budgets due to click fraud, which can drain valuable resources without yielding quality leads. If you’re looking for ways to stretch your ad spend further, click fraud prevention software, like CHEQ Essentials or ClickCeas…

Kyle Rutledge
Kyle Rutledge
Read

Ready to fix your lead quality?

Most agencies will tell you to spend more. We'll show you why that's the wrong next step, and what to do instead.

Apply for a Lead System DiagnosisSee our services