Meta Ads That Find
Buyers, Not Scrollers.
Facebook and Instagram campaigns connected to your CRM so Meta learns from closed deals, not just leads who never became customers.
Campaign Performance
Last 30 days · All campaigns
12,840
Link Clicks
486
Leads
$11.20
CPL
3.4x
ROAS
Top Ad Sets by CPL
AudienceHome Services
4.2%
$18.40
3.9x
E-commerce
3.8%
$12.60
5.1x
Local Business
5.1%
$9.20
4.4x
486 qualified leads this month
Who this is for
Meta works best for lead generation businesses with a strong visual offer and a defined ICP. Local service companies, B2C, and high-consideration purchases where demand generation matters as much as search capture. If your sales cycle depends entirely on in-market buyers who are already searching, Google is probably the better starting point. If you want to reach your ideal customer before they start searching, and build a pipeline of warm, educated prospects, Meta is the right channel.
The formats we run most.
One revenue strategy.
Most accounts we run lean on some mix of Feed, Reels, and Lead Gen ads. When other formats fit the offer, we use those too. We build the right mix for your offer, funnel, and audience, then let the data tell us where to concentrate your budget.
Scroll-Stopping Creative
Feed & Story Ads
Facebook and Instagram feed ads built for intent, not impressions. We develop the messaging strategy, write the copy, and brief creative assets around your best existing customers. Audiences are built from your actual closed customers, not just people in your zip code or broad interest categories.
High-Reach, Low-Cost Inventory
Reels & Video Ads
Reels placement is still under-priced relative to the attention it captures. We develop video concepts, write the hooks, and brief the creative direction, then test variants systematically until we find what converts. Strong hook, clear offer, hard CTA. We don't guess at what will work. We test our way to it.
Native In-Platform Capture
Lead Gen Forms
Meta's Instant Forms remove landing page friction, but most agencies set them and forget them. We connect forms directly to your CRM, qualify leads with conditional logic, and feed conversion data back to Meta so the algorithm finds more people like your actual customers. The form isn't the finish line. It's the start of the signal loop.
Not sure which format fits your offer?
We'll audit your account and recommend the right creative strategy for your audience before you spend more.
Not just ads.
A revenue system.
Every Meta Ads engagement is built end-to-end from creative strategy to CRM connection to monthly refresh cycles. No hidden fees. No long-term contracts. One system that compounds over time.
Creative Strategy
Ad creative strategy built around your offer and audience. We review your organic content, analyze competitor ads, write copy variations, develop hooks, and brief creative assets — so every test has a strategic reason behind it, not just a gut feeling.
CRM Integration
Connect HighLevel, HubSpot, Salesforce, or any CRM with an accessible API so Meta learns from real closed deals, not just leads who never picked up the phone. Better data in means better targeting out.
Pixel & Conversion API
Server-side conversion events via the Meta Conversions API so your data stays accurate even with iOS privacy changes and ad blockers. We set it up right from day one.
Audience Architecture
Lookalike audiences built from your best customers, not just website visitors. We layer interest targeting, exclusions, and retargeting windows to maximize relevance and minimize wasted spend.
Creative Refresh Cycles
Ad fatigue is real. We run structured A/B tests on hooks, visuals, and CTAs, then rotate winning creative before performance drops, keeping your CPL stable month after month.
Dedicated Strategist
One experienced Meta Ads specialist who knows your account inside out. No account handoffs. No junior reps. Direct access to the person managing your spend.
From audit to
compounding ROI.
Most agencies launch fast and optimize rarely. We start with a thorough audit, build with intent, and run monthly creative cycles that compound over time so your campaigns improve month over month.
Account Audit & Strategy
Before we touch your ad budget, we dig into your current account. Creative performance, audience overlap, pixel health, and attribution gaps. We also review your organic content, audit competitor ads, and identify what messaging angles haven't been tested yet. You get a clear picture of what's wasting money and a strategy built on real data, not assumptions.
Creative & Campaign Build
We build campaigns around your best-performing offer with creative assets designed to stop the scroll. Ad sets are structured for clean data. One audience per set, no overlap, so we know exactly what's driving results.
CRM Connection & Pixel Setup
We connect your CRM and implement the Meta Conversions API so closed-deal data flows back to Meta in near real time. The algorithm stops chasing cheap leads and starts finding the buyers who actually convert to revenue.
Test, Refresh & Scale
Every month we run structured creative tests across messaging, hooks, tone of voice, and ICP awareness stages. We bring in tested angles from other industries and clients where relevant. Cross-portfolio creative intelligence most agencies don't have access to. Winning assets get scaled. Fatigued creative gets rotated before performance drops. CPL stays stable. Lead quality compounds.
Ready to fix your Meta Ads?
We audit your account first so you know exactly what's wasting your budget before you commit to anything.
Proof, in their words.
We made more profit in three months with this company than we did the whole year working with another. They were able to increase the average ticket price of a job sold, cut the cost per lead in half, and we saw our closing rates go from 30% to 50%.
Landon Moore
Founder & CEO·The Aurora Lights
Gradari has been the savior of my business. Their marketing expertise has allowed me to grow my sales by 300% in my first few months of business. Without their help, I can't imagine I would have ever gotten off the ground.
Dylan Jensen
Owner·Solegripz
When it became clear that certain approaches weren't working for our niche market, Gradari didn't try to string us along or keep collecting fees on underperforming campaigns. Instead of a vendor trying to maximize revenue, we finally had a partner focused on our actual success.
Frazier Olsen
Associate Demand Generation·Marq
One month of cash flow left.
Then this happened.
Landon came to Gradari with one month of cash flow left and agencies that had delivered reports but not revenue. We connected Google and Meta to their CRM, tracked leads all the way to approved quotes, and reallocated budget to what was actually closing.
18.3x
Peak ROAS
11x
Average ROAS
CPL ÷ 2
Cost per lead
Full breakdown of what we changed, what it cost, and how the numbers moved month-over-month.
Read the full case studyStraight answers.
No sales pitch.
If you have a question that isn't here, book a free consultation and we'll answer it directly no obligation, no hard sell.
Most agencies hand you a monthly report full of vanity metrics. Impressions, reach, click-through rate. We optimize for closed deals. We connect your CRM to Meta so the platform learns from real customers, not just form submissions. The result is an algorithm that keeps getting better over time. Lower cost per acquisition and higher lead quality.
We handle the creative strategy. Competitor research, messaging development, hook writing, copy variations, and creative briefs. Your team or designer executes the final visual production. If you don't have a designer, we can discuss options during the diagnosis call. What we won't do is run generic stock photo ads and call it a creative strategy.
Meta typically moves faster than Google in the early stages because the algorithm has more behavioral data to work with. Most clients see meaningful signal improvements within the first 30 days as we clean up pixel setup and audience structure. Lead quality improvement, where Meta is actively training on closed-deal data, usually takes 60 to 90 days. Creative testing compounds from there.
We work best with businesses spending at least $3,000 to $5,000 per month on Meta. Below that, the algorithm doesn't have enough data to optimize meaningfully and creative testing becomes too slow to generate useful results. If you're not at that level yet, we'll tell you rather than take your money and underdeliver.
iOS 14 changed the game for pixel-only tracking, but it didn't break server-side tracking. We implement the Meta Conversions API from day one, which sends conversion data directly from your server rather than relying on browser-based pixels. Combined with CRM integration, our clients have more reliable attribution data than most businesses running Meta Ads today, not less.
We don't lock anyone into long-term contracts. We offer two options: month-to-month from day one, or an initial 6-month term that waives the setup fee since we do significant upfront work to build out your account, tracking, and CRM integration. After the initial term, it rolls into a month-to-month agreement. We keep clients by producing results, not by locking them in. Most clients stay because once they've worked with someone who actually thinks this way, going back to a button-pusher isn't appealing.
Ready to fix your lead quality?
Most agencies will tell you to spend more. We'll show you why that's the wrong next step, and what to do instead.