Search, Performance Max, and YouTube campaigns connected to your CRM so Google's algorithm learns who actually closes, not who clicks.
Campaign Performance
Sample account · Last 30 days
8,420
Clicks
312
Conversions
$14.80
CPL
4.2x
ROAS
Top Converting Keywords
Quality Scorehvac repair near me
$14.20
18
emergency plumber
$22.80
12
roof replacement cost
$18.40
9
312 qualified leads this month
Who this is for
Best fit for lead generation and service businesses spending $5K or more per month on search, where buyer intent is high and the gap between clicks and closed deals is costing you real revenue. If you're generating leads and need the algorithm working for your sales team instead of against it, keep reading.
Most accounts we run are some mix of Search, Performance Max, and YouTube. When Demand Gen, Display, or anything else fits the business, we use those too. The campaign type follows the strategy, not the other way around.
Capture buyers the moment they search for what you sell. We build tightly-themed ad groups, write copy that earns strong Quality Scores, and connect every click back to your CRM so the algorithm learns who closes, not just who fills out a form.
Proof · IBC Global
Cost per SQL dropped from $1,000–$1,500 down to $250–$300 once Search was trained on revenue data, not form fills.
Read the IBC Global case studyGoogle's most powerful campaign type, but only when fed real conversion data. We train PMax on your actual customers so the algorithm stops chasing cheap signals and starts finding buyers ready to spend.
How we run it
PMax performance compounds when the CRM feedback loop is in place. Without it, the algorithm optimizes toward the cheapest conversion, not the most valuable one.
Most businesses treat YouTube as a brand awareness play. We treat it as a demand generation channel that reaches buyers earlier in the decision process and primes them to convert when they hit your search ads. Paired with Search, it shortens sales cycles and improves the quality of traffic across your entire account.
Proof · IBC Global
YouTube outperformed Search once tested, and grew the channel from 30K to 40K subscribers as a byproduct.
Read the IBC Global case studyNot sure which campaign type you need?
We’ll audit your account and map the right campaign mix to your goals before you spend more.
Every Google Ads engagement is built end-to-end from account architecture to CRM connection to weekly optimization. No add-ons. No hidden fees. One system that gets smarter every month.
Tightly-themed ad groups, match type strategy, and Quality Score optimization built from day one not patched in after your budget is burned.
Connect HighLevel, HubSpot, Salesforce, or any CRM with an accessible API so Google learns from real closed deals, not just form submissions.
Leads tracked from first touch to closed deal where platform attribution allows. We set up server-side conversion events so your data stays accurate even with ad blockers and iOS privacy changes.
Ongoing audits to cut irrelevant search terms that waste your budget. Most accounts we inherit are burning a meaningful share of spend on zero-intent traffic.
We review every page before sending traffic. If your landing page is hurting your Quality Score or conversion rate, we flag it and help you fix it before spending a dollar.
One experienced Google Ads specialist who knows your account inside out. No account handoffs. No junior reps. Direct access to the person managing your spend.
Most agencies launch fast and optimize rarely. We start with a thorough audit, build with intent, and run weekly optimization cycles that compound over time so your campaigns improve month over month.
Before anything is built, we diagnose what's wasting your budget. Weak keywords, poor match types, broken tracking, landing page issues. We find them and build a roadmap to fix them.
We build campaigns from scratch using tightly themed ad groups, strong ad copy, and smart bidding calibrated to your account instead of Google's defaults.
We integrate your CRM and push closed-deal data back to Google. The algorithm stops optimizing for form fills and starts finding the profile of buyers who actually convert to revenue.
Every week, we review search term reports, adjust bids, cut waste, and refine audiences. Campaigns compound over time. Better data each month means lower cost per acquisition and higher lead quality.
Ready to fix your Google Ads?
We audit your account first so you know exactly what's wasting your budget before you commit to anything.
Kyle has great attention to detail. He updates us every week with what's working vs. what's not working. A big added value is that he provides new ideas and strategies. I recommend him to any business owner looking to generate qualified leads.
Steve Parisi
Owner, IBC Global
Acquisition.com portfolio company
I was having a hard time scaling my ad spend profitably after a certain budget, and Gradari was able to help me clean up the foundation of proper conversion tracking for better data and fraudulent clicks. I've worked with other agencies in the past that promise the world and don't deliver, but Gradari is definitely one that will actually deliver.
Max McCusker
Owner, Ivory Dental Arts and Implant Center
Unlike talking with an official Google Ads rep who only wants you to ramp up spend, Gradari explained each option and taught our team the differences. Instead of just giving us a fish and sending us a bill, Gradari helped teach us how to fish.
Pace McCulloch
Director of Digital Marketing, Crucial Learning
A high-ticket D2C brand was generating leads but couldn't close them. We implemented offline conversion tracking, cut what wasn't working, and let the algorithm find buyers who actually converted.
54x
ROAS
Custom Van Builder — Google Ads
14x
SQL growth
Same account, same budget
70%
lower cost per active lead
6
record-breaking months in a row
If you have a question that isn't here, book a free consultation and we'll answer it directly no obligation, no hard sell.
Most agencies optimize for clicks and impressions. We optimize for closed deals. We connect your CRM to Google so the platform learns from actual customers, not just people who filled out a form. The result is an algorithm that gets smarter over time and finds buyers, not browsers.
We work best with businesses spending at least $5,000 per month on Google Ads. Below that threshold, the algorithm doesn't have enough data to optimize meaningfully, and our management approach won't move the needle the way it should. If you're not there yet, we'll tell you.
Early signal improvements typically show within the first 30 to 60 days as we clean up tracking and cut wasted spend. Meaningful lead quality improvement, where the algorithm is actively training on revenue data, usually takes 60 to 90 days. Compounding results build from there. We won't promise overnight outcomes, but we'll show you what's changing every week.
Both. We start with a full account audit regardless. If existing campaigns have solid structure and historical data worth preserving, we build on them. If they're too messy to salvage efficiently, we rebuild. We make that call after the audit, not before, and we walk you through the reasoning either way.
HubSpot, Salesforce, HighLevel, Pipedrive, and most other major CRMs. If your CRM has an API or supports webhook-based data export, we can almost certainly connect it. If you're unsure whether yours qualifies, ask during the diagnosis call.
We don't lock anyone into long-term contracts. We offer two options: month-to-month from day one, or an initial 6-month term that waives the setup fee since we do significant upfront work to build out your account, tracking, and CRM integration. After the initial term, it rolls into a month-to-month agreement. We keep clients by producing results, not by locking them in. Most clients stay because once they've worked with someone who actually thinks this way, going back to a button-pusher isn't appealing.
Most agencies will tell you to spend more. We'll show you why that's the wrong next step, and what to do instead.
