LinkedIn Ads That Reach
Decision-Makers.
Sponsored Content, Message Ads, and Lead Gen Forms targeting the exact job titles and companies that sign your contracts. The platform itself filters for your ICP before a single dollar is spent.
Campaign Performance
Last 30 days · All campaigns
4,210
Clicks
218
Leads
$42.00
CPL
4.7x
ROAS
Top Audiences by CPL
Job TitleSaaS VP Engineering
1.8%
$42.00
5.4x
Professional Services
2.1%
$38.50
4.6x
B2B Manufacturing
1.6%
$51.20
3.9x
218 qualified leads this month
LinkedIn is the right channel when your ICP has a specific job title, works at a specific type of company, and is hard to reach through search or social. It's not the cheapest channel. CPCs are higher than Google and Meta by design. But for B2B companies selling to defined roles at defined company sizes, nothing else puts your offer directly in front of the right person with the same precision.
If you're selling to a broad consumer audience or early-stage businesses without defined decision-maker titles, LinkedIn is probably not your best starting point. If you know exactly who signs the contract and you want to reach more of them, this is the channel.
The formats we run most.
One revenue strategy.
Most accounts we run lean on some mix of Thought Leader Ads, Sponsored Content, and Message Ads, mapped to where your prospects are in the buying journey. When other formats fit the strategy, we use those too. The format follows the funnel stage, not the other way around.
Top-of-Funnel Boosted Organic
Thought Leader Ads
Boosted organic content from your team's LinkedIn profiles or company page, served as ads to your ICP. Thought Leader Ads carry the credibility of organic posts with the reach of paid placement. We help shape what gets boosted, write and refine the post copy, and target it at the exact decision-makers you want building familiarity with before they ever fill out a form.
Middle-of-Funnel Native Feed Advertising
Sponsored Content
Single Image, Carousel, and Video ads that appear directly in the LinkedIn feed. The most trusted ad placement in B2B. We write copy built for decision-makers who are already in a professional mindset, develop the creative brief, and structure campaigns so the data stays clean and readable from day one.
Bottom-of-Funnel Direct Inbox Outreach
Message & Conversation Ads
Message Ads land directly in LinkedIn inboxes. No spam folder, no open rates to guess at. We write sequences that feel like a personal note from someone who understands the prospect's role and pain points, not a broadcast blast. Conversation Ads branch the dialogue based on what your prospect cares about most, so the right message reaches the right person at the right stage.
Not sure which format fits your pipeline?
We'll audit your LinkedIn presence and map the right campaign mix to your sales cycle before you spend more.
Not just ads.
A pipeline system.
Every LinkedIn Ads engagement is built end-to-end from audience architecture to CRM connection to monthly creative iteration. No hidden fees. No long-term contracts. One system that fills your pipeline with qualified decision-makers.
ICP Audience Targeting
We build audiences from your Ideal Customer Profile. Job title, seniority, company size, industry, and function, not just interests. LinkedIn's targeting data comes from professional profiles people actively maintain, making it one of the most accurate B2B ad platforms on the market.
CRM Integration
Connect HighLevel, HubSpot, Salesforce, or any CRM with an accessible API so lead data flows in near real time and your sales team is calling within minutes of a form submit. We also push closed-deal data back to LinkedIn to improve audience quality over time.
Insight Tag & Conversion Tracking
LinkedIn's Insight Tag tracks website visits, form completions, and custom conversion events. We set it up with server-side events where supported so your attribution stays as accurate as the platform allows, even for prospects browsing from work devices.
Ad Copy & Creative
B2B copy is different. It sells to skeptics with short attention spans and full inboxes. We write Sponsored Content and Message Ad copy that leads with business value, develop the creative brief, and A/B test variants until we find what drives responses. Your team or designer handles the final visual production.
Lead Gen Form Build
We configure pre-filled Lead Gen Forms across Sponsored Content, Message Ads, and Conversation Ads with conditional logic to qualify leads at the point of capture. Filtering for company size, role, or intent signals before they hit your CRM. You spend less time sorting and more time closing.
Dedicated Strategist
One experienced LinkedIn Ads specialist who knows your account inside out. No account handoffs. No junior reps. Direct access to the person managing your spend and your pipeline.
Built for B2B. Proven by B2B.
Three clients, three different B2B motions. All focused on qualified pipeline, not vanity metrics.
A true professional. We had a huge knowledge gap around advertising and customer acquisition and Gradari filled it in. Their expertise across both advertising and HubSpot was particularly impressive. We were sitting on tens of thousands of HubSpot contacts and didn’t realize how valuable they were for targeting.
Isaac Tai
Senior Growth Engineer, Cerebras
When it became clear that certain approaches weren’t working for our niche market, Gradari didn’t try to string us along or keep collecting fees on underperforming campaigns. Instead of a vendor trying to maximize revenue, we finally had a partner focused on our actual success.
Frazier Olsen
Associate Demand Generation, Marq (SaaS)
Kyle has great attention to detail. He updates us every week with what’s working vs. what’s not working. A big added value is that he provides new ideas and strategies. I recommend him to any business owner looking to generate qualified leads.
Steve Parisi
Owner, IBC Global (Acquisition.com portfolio company)
From ICP to
qualified pipeline.
LinkedIn's targeting is unmatched in B2B, but only when your strategy, creative, and attribution are built to match it. We handle all three so your pipeline fills with the right people, not just more contacts.
ICP Definition & Account Audit
We start by defining exactly who you're selling to. Job titles, seniority, company size, industry, and the specific pain points your offer solves. Then we audit your current LinkedIn presence, Insight Tag health, and any existing campaigns to diagnose what's holding your pipeline back.
Audience Build & Creative
We map your ICP to LinkedIn's targeting parameters and build tightly defined ad sets. One audience per set so the data stays clean. Ad copy is written for decision-makers who are already in a professional mindset. We develop the creative strategy, write the copy, and brief the creative assets. Your team handles the final visual execution.
CRM Integration & Lead Routing
We connect your CRM with near real-time sync so every Lead Gen Form submission hits your sales team within minutes, not hours. Closed-deal data flows back to LinkedIn to improve audience quality over time. The algorithm learns who buys, not just who clicks.
Optimize, Test & Scale
We run structured A/B tests on copy angles, headlines, and CTAs. Every month we review audience performance, refresh creative, and scale budget into what's working. B2B sales cycles are long, so we track pipeline value, not just leads, to show you the real return.
Ready to build your LinkedIn pipeline?
We start with an audit of your LinkedIn Ads account and ICP so you know exactly what needs to change before you spend more.
How Cerebras reached technical decision-makers at scale.
Cerebras needed to reach AI startup decision-makers at scale without wasting budget on irrelevant audiences. CTOs, engineers, and technical founders. LinkedIn’s targeting made that possible. Here’s what happened.
Lead form completion rate
39%
Well above LinkedIn benchmarks
Audience match
Hyper-targeted ICP
CTOs, engineers, and AI leads at startup companies
Cost per lead
$71 avg. CPL
For enterprise-level B2B decision-makers
Straight answers.
No sales pitch.
If you have a question that isn't here, book a free consultation and we'll answer it directly no obligation, no hard sell.
Most agencies set up a Sponsored Content campaign, hit publish, and send you a monthly impressions report. We optimize for pipeline. Real meetings with qualified decision-makers, not engagement metrics. We connect your CRM, track closed-deal data, and feed it back to LinkedIn to improve audience quality over time. The algorithm learns who buys, not just who clicks.
Yes, for the right business. LinkedIn CPCs are higher because you're paying for precision. When you target VP of Engineering at Series B SaaS companies, you're not competing against broad consumer traffic. You're reaching the exact person who signs the contract. A $90 CPC that generates a $50,000 deal is a better investment than a $5 CPC that fills your CRM with unqualified contacts your sales team has to sort through. The question isn't whether LinkedIn is expensive. It's whether your average deal size justifies the cost per qualified conversation. For most B2B companies we work with, it does.
We recommend a minimum of $3,000 to $5,000 per month in ad spend for LinkedIn. Below that, audiences get too small to generate meaningful data and the algorithm doesn't have enough signal to optimize. LinkedIn's CPCs are higher than other platforms, so the minimum effective budget is correspondingly higher. If you're not ready for that investment yet, Google Ads may be a better starting point while you build revenue.
LinkedIn typically moves slower than Google or Meta in the early stages because B2B sales cycles are longer. Most clients see meaningful lead volume within the first 30 to 60 days. Pipeline impact — where leads from LinkedIn are progressing to meetings and opportunities — usually becomes clear within 60 to 90 days. We track pipeline value from day one so you can see the trajectory before deals close, not just after.
Yes. LinkedIn works for any B2B company selling to defined decision-maker roles. Professional services, legal tech, fintech, manufacturing, consulting, and more. The common thread isn't the industry. It's whether your ICP has a specific job title and company profile that LinkedIn's targeting can reach. If you know exactly who you're selling to, LinkedIn can find them. If your ICP is broad or undefined, we'll tell you upfront and point you toward a better channel.
We don't lock anyone into long-term contracts. We offer two options: month-to-month from day one, or an initial 6-month term that waives the setup fee since we do significant upfront work to build out your account, tracking, and CRM integration. After the initial term, it rolls into a month-to-month agreement. We keep clients by producing results, not by locking them in. Most clients stay because once they've worked with someone who actually thinks this way, going back to a button-pusher isn't appealing.
Ready to fix your lead quality?
Most agencies will tell you to spend more. We'll show you why that's the wrong next step, and what to do instead.